Where Creators Converge™

Welcome to Muus Collective, a digital studio and fashion playground for the creator, gamer and meta-visionary in all of us.
icon_unlearn

Unlearn labels

In a reality that makes space for every style and self-expression, conventional labels are meaningless. Muus Collective looks beyond labels to create a space where anyone can become creators, express themselves and grow their followings.

Enter the Style-verse

Muus Collective brings together like-minded communities over a love of style, making digital fashion a playable platform for engagement, inspiration and connection. Our experiences are enhanced with digital collectibles that unlock new possibilities for self-expression and reward our communities for their engagement.

icon_metacloset
icon_do_good

Do good with style

Muus Collective inspires positive impact through play. We foster a safe and rewarding open-access environment. We learn, earn and have fun together. And we use creativity as currency to support causes we care about. 

icon_unlearn

Unlearn labels

In a reality that makes space for every style and self-expression, conventional labels are meaningless. Muus Collective looks beyond labels to create a space where anyone can become creators, express themselves and grow their followings.

icon_metacloset

Enter the Style-verse

Muus Collective brings together like-minded communities over a love of style, making digital fashion a playable platform for engagement, inspiration and connection. Our experiences are enhanced with digital collectibles that unlock new possibilities for self-expression and reward our communities for their engagement.

icon_do_good

Do good with style

Muus Collective inspires positive impact through play. We foster a safe and rewarding open-access environment. We learn, earn and have fun together. And we use creativity as currency to support causes we care about. 

The Muses

Female-founded. Fashion-centric. Future-forward.
Female-founded. Fashion-centric. Future-forward.
Sarah Fuchs

Sarah Fuchs

Co-Founder, Co-CEO and Chair

Sarah is a games industry veteran most recently serving as VP and GM of Covet Fashion. Prior to Covet, she led production on The Sims Mobile and other mobile titles and served as a producer for Spore, X-Men, The Sims 2, The Godfather and James Bond Everything or Nothing at Activision, Maxis and Electronic Arts. Fuchs is passionate about making space for female creators and creating products for diverse audiences.

Amber Bezahler

Amber Bezahler

Co-Founder and Co-CEO

Amber is both a successful startup entrepreneur and seasoned Fortune 500 executive. She has led platform, eCommerce and innovation initiatives for brands in gaming (Activision, Electronic Arts, Nintendo, Playstation, Xbox) and fashion/beauty (Bottega Veneta, Holt Renfrew, L’Oréal, Violet Grey). Prior to Muus Collective, Amber advised metaverse production studios creating on-chain games and digital collectibles.

Amanda Lulewicz

Amanda Lulewicz

Head of Marketing

Amanda has a decade of fashion gaming experience. She was most recently Sr Director, Product Marketing at EA Mobile’s Lifestyle studio, leading marketing efforts for Design Home, Kim Kardashian Hollywood and Covet Fashion. Prior to gaming, Amanda did PR for top fashion and lifestyle brands such as Cynthia Rowley, Bibhu Mohapatra, and Rebecca Taylor.

John Wood

John Wood

VP of Engineering

John is a software engineering leader with 17 years of experience, the last decade being in mobile and web gaming. John takes pride in establishing empowered, accountable software teams that can take requirements in various stages of readiness, and turn those into exciting and engaging new experiences for players. During John's time at GSN Games/Game Taco, his team launched dozens of polished skill games and experiences across mobile and web based platforms including WorldWinner and FanDuel Faceoff.

Susan Fricke

Susan Fricke

Head of Strategic Partnerships

Susan has nearly 15 years of experience in partnerships and business development, spanning the fashion, gaming, and entertainment industries. With a specialty in licensing and passion for bringing ideas to life, she's worked with brands and publishers including Sanrio, Monique Lhuillier, Krafton, and more.

Ashley Birondo

Ashley Birondo

Content Lead

Ashley is a strategic creative with over a decade of experience in the fashion industry. During the first half of her career, Ashley styled countless editorials and national campaigns for brands you know and love. Since then, she has pivoted into a strategic role synthesizing fashion market trends, consumer insights, and brand initiatives into written fashion content.

Lars Edwards

Lars Edwards

Art Director

Lars is an Art Director with over 15 years of experience in games and television. During the last decade, he directed a number of successful mobile games - most recently Diner DASH Adventures. He takes pride in building fun, collaborative teams that develop creative player-first games.

Becca Guo

Becca Guo

Senior UI/UX Designer

Becca is a designer with more than five years of experience, mainly in gaming UX. She has worked at Jam City, NetEase Games and Glu Mobile. Becca loves to explore new frontiers in experiences and design. She personally is a lifestyle game enthusiast and passionate about empowering talented communities to express creativity and identify their personal style.

Victoria Iturria

Victoria Iturria

Senior Backend Engineer

Victoria joins Muus with a background in Computer Science and more than 10 years of experience in accounting and administrative systems. Based in Buenos Aires, Argentina, she has worked in both local and national companies such as Thomson Reuters and Accenture.

Cyril Thauvin

Cyril Thauvin

Lead 3D Artist

Cyril is a Lead 3D Artist with over 15 years of experience working on mobile games, animated feature films, TV series, and commercials. He spent the past 8 years working at Jam City on games such as Harry Potter - Hogwarts Mystery and Marvel - Avengers Academy, and prior to that at Illumination Entertainment as a lead 3D artist. He enjoys fast-paced environments and takes pride in combining artistic and technical expertise in all aspects of 3D art production.

Roberto Bravo

Roberto Bravo

Senior Unity Developer

Roberto is a Certified Unity Developer with over eight years of professional experience. He has worked with companies like Gameloft, Hyperkinetic Studios and WayForward. Roberto is also the organizer for his local Global Game Jam site and Unity User Group!

Martin Gerardo

Martin Gerardo

Junior Unity Developer

Martin has been excited about programming since his teenage years but followed other paths in life until recently. Two years ago, Martin began teaching himself how to code. He drew upon the fundamentals he learned from attending UNICEN, along with support from his brother-in-law. Martin is now happy to be following his heart as a software developer at Muus Collective.

Martin Yair Luquet

Martin Yair Luquet

Unity Client Lead

Martin has over 10 years of engineering experience. Most recently, he spent seven years as a Senior Full Stack developer at Thomson Reuters, with four of those years as Tech Lead. Martin also spent time as a Unity Engineer and Tech Lead at Globant and GSN/Game Taco.

Shannon Gerardin

Shannon Gerardin

Producer

Shannon brings over two decades of production experience spanning various industries including theater, film, and visual effects. She recently discovered her love for gaming while working as a Senior Producer for game development and marketing at Big Run Studios. With a rich background in production processes, and a knack for herding cats, she is excited to continue her work adventures at Muus Collective.

Alex Harper

Alex Harper

Backend Engineering Lead

Alex has a decade of experience in the gaming industry as a hands-on engineer and a leader of global engineering teams. He specializes in simplifying complex ideas into actionable tasks, driving them through execution, and filling in the gaps wherever he sees them. During his time at GSN Games/Game Taco he led teams to develop a backend platform that powers several successful games and partnerships.

Paul Durbin-Johnson

Paul Durbin-Johnson

Dev Ops Lead Engineer

Paul has spent the last three decades working in systems, dev ops, and reliability engineering across multiple industries. Most recently, Paul worked with the team at Robin Games to launch PlayHouse: Design Game. He is most proud of being part of the studio at Electronic Arts to launch Star Wars: Galaxy of Heroes.

Steve Haines

Steve Haines

Technical Art Lead

Steve has over 15 years of varied development experience working on mobile, VR, and console games. He's spent most of his career building tools and gaming experiences at Unity, GSN Games, and Epic Games. He enjoys exploring new technologies and is passionate about empowering teams to create compelling experiences.

Chris Clark

Chris Clark

QA Lead

Chris is a QA and Release Engineer who has over 20 years of experience in the gaming industry, with a focus on web and mobile gaming. He has worked at small and large studios, including WorldWinner, 38 Studios, Everest Poker, and AMD. Chris has also written instruction manuals for games including the PC titles Lords of Magic and Civil War Generals 2.

Board of Directors

Griffin

Muus Collective is backed by Griffin Gaming Partners, one of the world’s largest venture funds focused exclusively on gaming and Web3, with over $1 billion under management. Its portfolio includes numerous industry successes, including Forte, Discord, Overwolf, AppLovin and Polygon.

Griffin
Emily Wang

Emily Wang

Managing Director, LionTree and Griffin Gaming Partners

Emily is Managing Director of LionTree and Griffin Gaming Partners. She brings deal evaluation and execution expertise and has advised on $15 billion+ of sell-side and buy-side M&A and equity financings.  She was previously Managing Director at Code Advisors and was formerly at J.P. Morgan.

Boyoung Kim

Boyoung Kim

Senior Associate, Griffin Gaming Partners

Bo is a Senior Associate at Griffin Gaming Partners where she invests at the intersection of gaming content, infrastructure and web3. As a member of the deal team that reviews over 2,200 qualified deals per year, Bo provides valuable industry perspectives to inform and influence strategic decisions. She also brings market research expertise from her prior experience at Citigroup and Bloomberg.

Emily Wang

Emily Wang

Managing Director, LionTree and Griffin Gaming Partners

Emily is Managing Director of LionTree and Griffin Gaming Partners. She brings deal evaluation and execution expertise and has advised on $15 billion+ of sell-side and buy-side M&A and equity financings.  She was previously Managing Director at Code Advisors and was formerly at J.P. Morgan.

Boyoung Kim

Boyoung Kim

Senior Associate, Griffin Gaming Partners

Bo is a Senior Associate at Griffin Gaming Partners where she invests at the intersection of gaming content, infrastructure and web3. As a member of the deal team that reviews over 2,200 qualified deals per year, Bo provides valuable industry perspectives to inform and influence strategic decisions. She also brings market research expertise from her prior experience at Citigroup and Bloomberg.

Board of Advisors

Paris Hilton

Paris Hilton

For over two decades Paris Hilton has defined and dominated pop culture as one of the most recognizable humans on the planet. Masterfully leveraging her authentic self, Hilton has found success as the ultimate multi-hyphenate, building a worldwide audience of 60M+ and a thriving entertainment and consumer products empire. In 2021, Hilton launched 11:11 Media – a global, next-gen company at the center of pop culture, connecting content, community and commerce, and spanning a broad array of businesses including film, TV, audio, music, books, consumer products, digital and web3. Through 11:11 Media, Hilton is also harnessing her powerful platform and influence to build a longstanding legacy of meaningful impact and social justice with a focus on female empowerment.

Felicia Day

Felicia Day

Felicia Day is an actor, producer, writer, streamer, and well-known gamer. She has appeared in numerous television shows and films, including "Supernatural", "The Magicians", and "Mystery Science Theatre 3000". She created and starred in the seminal web series "The Guild". Felicia also created Geek & Sundry, a production company that pioneered content on YouTube and Twitch.

Mich Mathews-Spradlin

Mich Mathews-Spradlin

Mich adds 30+ years of strategic and marketing experience as an Advisor. She is currently a Board Member at Wendy’s, Jacana, The Brandtech Group, The Bouqs, and Caltech, and Chairwoman of Ianthus Capital Holdings. She was previously CMO and SVP of Marketing at Microsoft.

Geetanjali Dhillon

Geetanjali Dhillon

Geetanjali brings decades of experience in marketing and digital strategy driving growth for global entertainment companies, including Sony, Netflix, NBCU, Univision, and AMC Networks. As a former civil rights attorney, Geetanjali is a passionate advocate of diversity and representation. Her expertise includes digital transformation, international expansion, and building winning workplace cultures.

Dr. Sabrina Kay

Dr. Sabrina Kay

Dr. Sabrina Kay is the CEO of Fremont Private Investments, a Strategic Partner of VSS Capital, and a board member of East West Bank, Hagerty, and MannKind. She launched her career converging technology and talent when she founded the nation’s first computer-aided fashion college, the Art Institute of Hollywood. Dr. Kay brings an expertise in innovation, digital transformation, and talent management with her experience in the rapid growth of five consumer-facing tech enterprises where she operated as CEO.

Paris Hilton

Paris Hilton

For over two decades Paris Hilton has defined and dominated pop culture as one of the most recognizable humans on the planet. Masterfully leveraging her authentic self, Hilton has found success as the ultimate multi-hyphenate, building a worldwide audience of 60M+ and a thriving entertainment and consumer products empire. In 2021, Hilton launched 11:11 Media – a global, next-gen company at the center of pop culture, connecting content, community and commerce, and spanning a broad array of businesses including film, TV, audio, music, books, consumer products, digital and web3. Through 11:11 Media, Hilton is also harnessing her powerful platform and influence to build a longstanding legacy of meaningful impact and social justice with a focus on female empowerment.

Felicia Day

Felicia Day

Felicia Day is an actor, producer, writer, streamer, and well-known gamer. She has appeared in numerous television shows and films, including "Supernatural", "The Magicians", and "Mystery Science Theatre 3000". She created and starred in the seminal web series "The Guild". Felicia also created Geek & Sundry, a production company that pioneered content on YouTube and Twitch.

Mich Mathews-Spradlin

Mich Mathews-Spradlin

Mich adds 30+ years of strategic and marketing experience as an Advisor. She is currently a Board Member at Wendy’s, Jacana, The Brandtech Group, The Bouqs, and Caltech, and Chairwoman of Ianthus Capital Holdings. She was previously CMO and SVP of Marketing at Microsoft.

Geetanjali Dhillon

Geetanjali Dhillon

Geetanjali brings decades of experience in marketing and digital strategy driving growth for global entertainment companies, including Sony, Netflix, NBCU, Univision, and AMC Networks. As a former civil rights attorney, Geetanjali is a passionate advocate of diversity and representation. Her expertise includes digital transformation, international expansion, and building winning workplace cultures.

Dr. Sabrina Kay

Dr. Sabrina Kay

Dr. Sabrina Kay is the CEO of Fremont Private Investments, a Strategic Partner of VSS Capital, and a board member of East West Bank, Hagerty, and MannKind. She launched her career converging technology and talent when she founded the nation’s first computer-aided fashion college, the Art Institute of Hollywood. Dr. Kay brings an expertise in innovation, digital transformation, and talent management with her experience in the rapid growth of five consumer-facing tech enterprises where she operated as CEO.